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Convert triggers glossaryUpdated 5 days ago

Here you'll find a list of all the Campaign triggers available to Convert subscribers. We'll explain what each of them does, but you can also use Campaign templatesWe also recommend checking out how some of the other merchants that use Gorgias Convert successfully created their Campaigns

Behavior triggers

Behavior triggers include a selection of states that we can detect with any visitor based on their displayed manners and habits. With these triggers, you can target visitors based on the page they are on, time spent on the page, products they're looking at, number of visits, or even detecting their attempt to leave the page. 

Current URL

You can specify on which page of your store the targeted Campaign should display. 

For example, if you'd like to display it on the Collections page you can configure the condition like this: 

There is a wide variety of options to configure the conditions to target the desired URL:

  • Is - value is the exact URL (including https://)
  • Is not - value is the exact URL that will be excluded (including https://)
  • Contains - entered value is included in the URL
  • Not contains - entered value is a part of URLs that will be excluded
  • Starts with - entered value is how the URL starts (including https://)
  • Ends with - entered value is how the URL ends
The Current URL condition is case-sensitive - if you use keywords from the UTM, please make sure they match the capitalization in the URLs.

The most common mistake is to set the Campaign with the Is condition while adding only /collections/ in the URL field. Since the entered value is not the full URL, the Campaign won't trigger.

You can include multiple URL triggers within the same Campaign by clicking on the + Add URL button. This means that the Campaign will appear in each one of these pages if other triggers within the Campaign are applicable.

Time spent on page

You can specify the amount of seconds the shopper needs to spend on the page for your targeted Campaign to trigger.

Apart from offering a discount code, you can use this to provide more information about the product after a certain amount of time or initiate a conversation with your team.

Currently visited product

Apart from defining page URLs, as mentioned above, you can define specific products that the visitor is looking at, based on the Shopify product tags. When conditions are met, the campaign will appear on the specific product page.

For example, you can use this trigger to offer combo deals for similar products, or initiate a conversation with a question specific for that type of product?

Number of visits

You can target shoppers who have visited your store an X amount of times (1 visit = 1 session = 1 opened tab). This is especially helpful if a shopper is going back to a specific product page, so you can take the opportunity to offer a discount so the shopper is pushed to buy the product.

Always take into consideration the configuration of the Current URL condition, so you can ensure you are offering the right product to the right audience.

Time spent per visit

You can target shoppers that are taking a long time on your store. 

For example, if a shopper's taken 3 minutes to check an item in your store, and is possibly looking at alternatives from a different merchant, having a Campaign pop up after a determined amount of time can help you close the sale and convince the shopper to contact your team for additional information.

With this condition you target shoppers who stay on your website, but visit multiple pages, whereas with the Time spent on page condition, the targeted shopper is focused on a single page. 

Exit intent

This condition can help you engage with the shopper to stay longer on your website and reduce bounce rate. If it detects that the shopper is trying to leave your website, the Campaign will display the message you crafted to prevent the shopper from moving away. 

Our analysis has shown that Campaigns containing Exit intent trigger double the number of impressions and engagements, and increase the generated revenue by 20%

On mobile, we detect if the shopper is minimizing the current tab or browser, or wants to navigate to another tab. Scrolling fast to the top of the page can also be considered an exit intent. 

For tablets and desktops, the exit intent looks for other triggers as well. For example, moving the mouse close to any edge, hiding the page, or moving to another tab (by mouse or keyboard shortcuts). Even switching the focus to another app will be considered as an exit intent. 

It's important to note that we don't prevent shoppers to leave, but this would be a perfect moment to have a pop-up with a discount code or a special offer appear. In most cases shoppers will see the Campaign once they come back.

Cart triggers

Cart triggers are best to give a little extra push to visitors who already made the first step in their purchase and selected some products. You can use this opportunity to initiate upsell by offering a discount code for surpassing a certain amount, or offering combo deals. You can also offer additional assistance or other benefits if it's detected that the visitor has something in the cart, but is not proceeding to checkout.

Product tags added to cart

You can target items that contain a specific Shopify tag. 

For example, if you're looking to sell a certain product, you can offer it as a combo deal if the shopper already has something complimentary added. 

You can also ask product-specific questions if you notice that the product has been in the cart for too long. This can prompt the shopper to start a conversation with your team, who can then help them make a decision. You can achieve this by combining this trigger with time spent per visit trigger, or use a delay filter.

Amount added to cart

If you want to upsell or have a current promotion live on your store, this trigger can help you target shoppers who haven't reached the amount to take advantage of a certain promotion.

Customer triggers

These triggers can be used only for registered Shopify customers. They will be taken into consideration only if the customer is logged in.

If the option Incognito visitors will also see the campaign is enabled, the Campaign will be shown to visitors who are not logged in or not registered Shopify customer, as long as other triggers are met.

Shopify Customer Tags

You can target a specific shopper audience and have the Campaign show only if said customer has a specific tag. 

For example, you can offer a great deal for shoppers who have the VIP tag in Shopify.

Number of orders placed

You can target your Campaign to customers who have a specific amount of orders (or no orders at all) to incentivize interaction with the Campaign for new shoppers for example.

Total spent

You can use this condition to target shoppers that have spent a certain amount of money. This can offer a little incentive to loyal shoppers who spend a lot on your products.

Products purchased

You can target shoppers who have or haven't purchased specific products from your store. This can help offer products to a shopper who has certain buying habits.

For example, if you see the shopper normally buys gardening products, but they've never purchased a garden hose, you can recommend one to them.

Other triggers

You can use these triggers with others to specify the messaging you display in the Campaign.

Business Hours 

You can target shoppers depending on the time they visit your store. You can configure it to only target visits during or outside of business hours. Alternatively, you can choose to have the Campaign displayed at any time.

Visitor location

You can target the shoppers based on their IP address. The Campaign can be shown if the shopper is in a certain country, or be excluded based on their country. This can be helpful in case you have a regional offer/service so you can make sure it only shows to correct shoppers.

Display filters

The filters give you better control over the placement of your Campaigns and provide higher audience segmentation.

Delay after the conditions are fulfilled

You can use this as a kind of a safety feature to make sure that the Campaign is not triggered as soon as the conditions are fulfilled. For example, it's useful in combination with products added to cart to make sure that the shopper didn't add an item by mistake and that the offer really does appeal to them. You can select a delay from the drop-down menu of 5, 15, 30, 45, or 60 seconds.

Device type

Depending on whether the visitors are viewing your website via their mobile phone, or their computer, you can decide on your Campaign appearance. By using this filter, you can have separate Campaigns for mobile and desktop screens, or simply have the same Campaign appear on any type of device.

Customers can reply to this campaign

When this option is enabled, visitors will be able to start the conversation via your Campaign. It is recommended to use it when you feel that the customers might need more assistance that will help them make an informed decision. However, make sure you use it only during your business hours when agents are available to swiftly respond.

With this option disabled, you can still communicate with your customers by recommending some helpful resources, such as help center articles, or providing more information or special offers that refer to the product they're viewing.

Incognito visitors will also see the campaign

This option is applicable only if one of Shopify customer triggers is used. By enabling it, you are allowing the Campaign to be shown to unregistered or Shopify customer that are not logged in, providing all other conditions set in the Campaign are met.

Shopify customer triggers can be detected only if the customer is logged in. In those cases, all triggers need to be fulfilled for the Campaign to appear. If the Incognito visitors option is disabled, the Campaign will never be displayed for visitors who are not logged in or don't have an account created with your Shopify store.

By enabling this option, you expand your audience by allowing the Shopify customer trigger to be ignored if the visitor is not logged in.

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