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Enable AI Agent on WhatsAppUpdated 4 hours ago

Who can use this feature?

 
Owner, Admin and Lead roles
 
All plans with AI Agent
 
Can be used with Shopify stores connected to Gorgias

Once you set up AI Agent for your store, you can choose to enable it for conversations with shoppers on WhatsApp.

Deploying AI Agent on WhatsApp means that it can automatically help shoppers browse, buy and get support when they message your business.

On this page:


Before you begin

Before you use AI Agent to answer shoppers on WhatsApp:

  • You must connect WhatsApp to Gorgias, if you haven't already. This app adds WhatsApp as a channel on your helpdesk, and lets you receive and respond to messages you receive on WhatsApp from your inbox.
  • Make sure that you set up AI Agent with knowledge, skills, and tone of voice instructions, so it has what it needs to successfully respond to shoppers when they reach out on WhatsApp.

Enable AI Agent on WhatsApp

Once you've connected WhatsApp to your helpdesk, you can enable AI Agent to start answering shopper's questions on this channel.

If you want to preview how AI Agent will respond to shoppers on WhatsApp before going live, you can start a test conversation. Select WhatsApp as the channel for your test.

To enable AI Agent on WhatsApp:

  1. Open the dropdown menu in the top-left corner, then select  AI Agent.
    • If you have more than one Shopify store connected to Gorgias, click the dropdown menu to select a store.
  2. Under the Deploy section, click Socials.
  3. Open the dropdown menu and select one or more WhatsApp integrations.
  4. Click the ON/OFF toggle to Enable AI Agent on Socials, then select Save.

Respond to image-only messages

Sometimes shoppers send a message that contains only an image and no accompanying text. By default, AI Agent replies to these messages using whatever information it can read from the image, but its response may be less accurate than usual.

If you'd rather these conversations go to your team instead, turn off Respond to image-only messages.

  1. On the Deploy > Socials page for AI Agent, find the Respond to image-only messages section.
  2. Click the AI Agent replies to image-only messages toggle to turn it off.

AI Agent can only read images. If a shopper sends a video, voice note, or document with no text, AI Agent hands the conversation over to your team, regardless of whether Respond to image-only messages is turned on.

Let shoppers know they're messaging with AI

You can add a short disclosure to the end of AI Agent's first message in a conversation on WhatsApp, letting shoppers know they're messaging with AI rather than a person.

We recommend enabling this. Being upfront about AI builds trust with shoppers, and depending on where you operate, it may also be a legal requirement. Learn more about your legal obligations to disclose AI use.

  1. On the Deploy > Socials page for AI Agent, select the checkbox next to Use initial message footer.
  2. Enter the text you'd like AI Agent to send as a disclosure along with its first message.
  3. Click Save.

Preview how AI Agent responds before you go live

Before you let AI Agent respond to messages on WhatsApp, you can test how AI Agent replies on this channel, without affecting real customers or creating billable interactions.

Go to  AI Agent >  Playground from the main menu, then select WhatsApp as the channel for your test.

Pay close attention to the reasoning AI Agent provides with its response in your test conversation. Reasoning lets you see which skills, knowledge or actions were used to inform the response. If the response was inaccurate or unsuccessful, you can create or update these sources to improve the outcome.


How AI Agent responds to WhatsApp messages

When a shopper sends you a message on WhatsApp, it becomes a new ticket in your helpdesk's inbox — tagged and organized using your existing AI Agent views. From there, AI Agent replies automatically, using your skills, knowledge and tone of voice instructions to resolve shoppers' inquiries, unless it needs to hand the conversation over to your team.

Here's what to expect from these conversations:

  • AI Agent automatically adapts your tone of voice instructions to match the conversational and concise format of messages on WhatsApp. However, if you want, you can customize tone of voice instructions to further control how AI Agent sounds on WhatsApp.
  • AI Agent can read images shoppers send, like photos. It can't read videos, voice notes, or documents, and it can't send attachments of its own. AI Agent replies to messages that contain only a photo with no text, unless you've turned this off (see Respond to image-only messages above).
  • AI Agent can respond to shoppers within WhatsApp's 24-hour customer service window. This window only allows businesses to reply to customers within 24 hours of the shopper's last message. It's meant to promote quality conversations, protect users from spam, and encourage timely responses from businesses.

Confirming shopper identity on WhatsApp

When a shopper asks about an order or wants to change one, AI Agent first confirms who it's talking to. If the shopper's WhatsApp number is already linked to a customer profile in Gorgias, AI Agent recognizes them automatically and doesn't ask for anything more. Otherwise, AI Agent sends a one-time code:

  1. AI Agent asks the shopper for the email address or phone number on their order.
  2. AI Agent sends a 6-digit code to that email address or phone number. The code expires after 10 minutes.
  3. The shopper replies in the conversation with the code.

If the code is correct, AI Agent matches the email address or phone number to a customer profile in Gorgias, then continues the conversation and answers the shopper's question or completes their request. If the code is wrong or expired, or the email address or phone number doesn't match a customer profile, AI Agent hands the conversation over to your team to assist the shopper further.

After a shopper confirms their identity once, AI Agent links their WhatsApp number to their customer profile, so it recognizes them in future conversations.


FAQs

Can AI Agent respond to messages for more than one WhatsApp phone number?


Yes. AI Agent can monitor more than one WhatsApp number for a single store. However, if a WhatsApp number is already being monitored by AI Agent for another store, you won't be able to select it. AI Agent can only monitor a given WhatsApp number for one store at a time. If you manage multiple stores, connect a separate WhatsApp number to each one, so AI Agent has a clear link to that store's knowledge and settings when it replies.

Do I need to create separate skills, guidance or tone of voice instructions for WhatsApp?


AI Agent uses the same settings across every channel. Any skills, guidance or other knowledge you've already created informs how AI Agent responds on WhatsApp, social media, chat, email, and SMS alike. However, if you want, you can customize tone of voice instructions specific to WhatsApp.

How does AI Agent recommend products on WhatsApp?


When a shopper asks for product recommendations, AI Agent can reply with a carousel of up to three product cards. Each card has a button (labeled "Add to cart" in English) that opens a pre-filled cart in your Shopify store.

WhatsApp requires two standard phrases: an introduction before the carousel, and the label on each card's button. AI Agent sends these in the language it detects in the shopper's first message. It supports English, French, Spanish, German, Italian, Dutch, Portuguese, Danish, Swedish, and Polish. If the shopper writes in another language, AI Agent uses English for these phrases. AI Agent keeps using the first language it detects, even if the shopper switches languages later in the conversation.

What happens if I reply to a shopper from the WhatsApp app instead of Gorgias?


AI Agent doesn't stop replying when you respond from the WhatsApp app. To take over a conversation, reply to the shopper from your Gorgias inbox. Once a team member replies in Gorgias, AI Agent stops responding to that ticket.

Can I use Flows, Order Management, or customer engagement features on WhatsApp?


No. Flows, Order Management, and customer engagement features are built for Gorgias Chat, so they aren't available on WhatsApp.

What happens if a conversation goes quiet after AI Agent responds?


WhatsApp conversations follow AI Agent's standard rules for closing and snoozing inactive tickets.


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