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Optimize AI Agent based on insights from your ticketsUpdated 2 days ago

You can improve AI Agent’s performance and increase its ability to successfully automate tickets by reviewing the Optimize page.

On the Optimize page, you can explore tickets grouped by intent (the reasons your customers contact you). For each intent, you can see AI Agent’s success rate, its average CSAT score, and review previous tickets that the AI either automated or handed over to your team.

You can then use these insights to identify gaps in AI Agent’s knowledge and improve its setup to better answer common inquiries from customers. As you make improvements, you can return to the Optimize page to see how your changes improve the AI’s ticket coverage and success rate.

Requirements

  • You must have an active Automate subscription
  • You must have Lead or Admin permissions

Filtering and reading data

On the Optimize page, you can filter data by date range and interact with various metrics to review tickets or drill down for more detail.

  • Open the Optimize page → select AI Agent from the main menu, then select Optimize under one of your connected stores
  • Filter by date → use the Date filter to adjust the results on the page

    • Choose a preset date range (either Past 7 days or the Last week starting on Sunday or Monday)
    • Or use the calendars to select custom dates within a 7 day period
  • Review Tickets → select metrics like Coverage rate to see a list of tickets including their intent and outcome

    • Next to each intent, select Tickets to see all AI Agent tickets associated with the intent
  • Drill down on intents → select any intent to see more granular ticket topics detected by AI Agent

The AI Agent Optimize page in Gorgias showing results for April 8–14, 2025. Parts of the page, like the date filter, metrics like coverage rate, intents and ticket numbers are highlighted to show they are clickable for more detail.

Review AI Agent’s overall performance

You can access the Optimize page by going to AI Agent from the main menu, then selecting Optimize. At the top of the page, you can review key metrics to understand AI Agent’s performance.

Over time, you can use the performance section to measure how improvements to AI Agent’s knowledge sources and setup affect its ticket coverage, the volume of automated interactions, success rate and CSAT.

Here are details about each of the 4 performance metrics:

  • Coverage rate → the percentage (%) of your store’s total tickets that AI Agent attempted to respond to

  • Automated interactions → the number of interactions that AI Agent fully automated without agent intervention

  • Success rate → of the tickets that AI Agent has covered, the percentage (%) that were fully automated

  • Customer satisfaction → the average CSAT score for tickets that AI Agent handled and for which shoppers gave a rating

    • this metrics include any tickets for which a survey was sent within your selected timeframe
    • CSAT surveys are sent after a ticket has been closed

The performance section of the AI Agent Optimize page in Gorgias showing results for April 13–19, 2025. The  coverage rate metrics is 73.92% with 361 automated interactions, 43.18% success rate, and 3.8 customer satisfaction score.

Explore AI performance by ticket intent

Exploring intents helps you assess how AI Agent performs on each of the reasons your customers contact you.

From here, you can identify opportunities to improve AI Agent’s coverage (the % of total tickets it handles), as well as its success rate (the % of tickets for each intent the AI successfully automates).

For each intent in the table, you can review:

  • Success rate uplift opportunity  → an estimate of how much AI Agent’s success rate could increase if you improve how it responds to shoppers with a specific intent

    • Example: if AI Agent has 100 tickets total and the order/status intent has 15 tickets that have not been automated, then the uplift opportunity is 15%
  • Tickets → the number of tickets AI Agent handled with the intent

    • Click on the number of tickets to open an expanded list of all the tickets AI Agent handled with the intent
    • Select Download all tickets to export a .csv file and review ticket data in a spreadsheet
  • Success rate → the % of tickets with the intent that AI Agent fully automated

  • Average CSAT → the average CSAT score given to AI Agent for tickets with the intent

The breakdown of intents on the AI Agent Optimize page in Gorgias, showing results for April 13–19, 2025. The table shows an intent for “Product/Quality Issues” as the top intent with 133 tickets, 39% success rate, and 3.9 average customer satisfaction.

  • Drill down for details → select any intent to see more granular ticket topics detected by AI Agent

    • For example, you may have a lot of Return/Request tickets, but you want to understand what topics are driving returns
    • Here you can see detailed ticket topics like “I ordered the wrong size” or “product description is wrong”
    • Some tickets may initially be classified as Other. Over time, they may be grouped into more specific topics as AI Agent learns from past tickets

A detailed, drill-down view of the “Product/Quality Issues” intent on the Optimize page in Gorgias. Showing results for April 13–19, 2025, the page highlights "Defective Wallet Issues" as a top ticket topic for "Product/Quality issues" with 96 tickets, a 36% success rate and a success rate uplift opportunity of 7%

Intents detected by AI Agent

AI Agent uses the AI Intent managed ticket field to automatically detect and assign an intent to each of the tickets that it handles. You can find the full list of intents below:

Intent category/subcategoryDescription
Account/DeletionRequests to delete an account and associated data
Account/LoginProblems accessing an account
Account/RegistrationIssues related to account creation, welcome emails, or initial setup problems
Account/UpdateRequests to change or update account information such as email, name, address, or other personal details
Account/OtherMiscellaneous account-related inquiries not covered by other subcategories
Exchange/RequestRequests to initiate a product exchange
Exchange/StatusQuestions about ongoing exchange progress
Exchange/OtherMiscellaneous exchange-related inquiries not covered by other subcategories
Feedback/NegativeNegative comments about products or services
Feedback/PositivePositive comments about products or services
Feedback/OtherGeneral feedback or comments that don't clearly fall into positive or negative categories
Marketing/AdvertisingPromotional content or advertising proposals
Marketing/CollaborationPartnership or influencer collaboration proposals
Marketing/UnsubscribeRequests to change marketing communication settings, including opting out of mailings or emails
Marketing/OtherMiscellaneous marketing-related inquiries not covered by other subcategories
Order/CanelRequests to cancel an order
Order/DamagedReports of damaged or broken items received
Order/EditRequests to modify order details
Order/Missing ItemReports of items missing from delivery
Order/PaymentIssues or questions about order payment
Order/ReplacementAssistance with placing a new order
Order/RefundRequests for refunds on orders or products
Order/StatusQuestions about order status or tracking information
Order/Wrong ItemReports of wrong items in the delivery
Order/OtherMiscellaneous order-related inquiries not covered by other subcategories
Product/AvailabilityInquiries about product stock or restocking
Product/CustomizationInquiries about options for personalizing or modifying the product
Product/DetailsInquiries about product details, features, materials, or technical information
Product/Quality IssuesReports of product defects, malfunctions, or performance issues
Product/UsageRequests for information on how to use, maintain, or get the most out of the product
Product/OtherMiscellaneous product-related inquiries not covered by other subcategories
Promotion & Discount/InformationQuestions about current promotions or discounts or coupons
Promotion & Discount/IssueProblems applying promotions or discounts or coupons
Promotion & Discount/OtherMiscellaneous promotion or discount-related inquiries not covered by other subcategories
Return/InformationQuestions about return policies
Return/RequestRequests to initiate a product return
Return/StatusQuestions about ongoing return progress
Return/OtherMiscellaneous return-related inquiries not covered by other subcategories
Shipping/Change AddressRequests to update delivery address
Shipping/DelayConcerns about delayed package arrival
Shipping/Delivered Not ReceivedQuestions about orders marked as delivered but not received by customers
Shipping/InformationQuestions about shipping policies, pricing or processes
Shipping/OtherMiscellaneous shipping-related inquiries not covered by other subcategories
Subscription/CancelRequests to end a subscription service
Subscription/InformationQuestions about subscription terms, benefits, or processes
Subscription/ModificationRequests to change subscription details
Subscription/OtherMiscellaneous subscription-related inquiries not covered by other subcategories
Warranty/ClaimRequests to make a warranty claim
Warranty/InformationQuestions about warranty terms or coverage
Warranty/OtherMiscellaneous warranty-related inquiries not covered by other subcategories
Wholesale/InformationQuestions about wholesale processes, pricing, or policies
Wholesale/OtherMiscellaneous wholesale-related inquiries not covered by other subcategories
Other/No ReplyMessages from customers not requiring a response
Other/SpamSpam messages
Other/OtherInquiries not fitting other categories
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