Macro variables
Below is a list of variables that can be inserted into macros to populate them with customer data from third-party apps.
To use variables from another app, ensure that you’ve added it in Integration first.
Gorgias variables
- Ticket channel: {{ticket.channel}}
- Ticket subject: {{ticket.subject}}
- Message body: {{ticket.messages[0].body_text}} (this is only for the initial message in the ticket)
- Last message text: {{ticket.messages[-1].body_text}}
- Receiver email: {{ticket.receiver.email}}
- Ticket id: {{ticket.id}}
- Ticket customer id: {{ticket.customer.id}}
- Ticket customer email: {{ticket.customer.email}}
- Ticket url: https://{{ticket.account.domain}}.gorgias.com/app/ticket/{{ticket.id}}/
- Ticket sender’s email: {{ticket.sender.email}}
- Ticket assignee email: {{ticket.assignee_user.email}}
- Last message datetime: {{ticket.last_message_datetime}}
- Text of the first message: {{ticket.first_message.body_text}}
- Ticket created datetime: {{ticket.created_datetime}}
- Ticket opened datetime: {{ticket.opened_datetime}}
- Ticket updated datetime: {{ticket.updated_datetime}}
Date variables
You can format date using the moment.js syntax. See below some examples:
- Refund date formatted like "Mar 22nd 18": {{ticket.customer.integrations.shopify.orders[0].refunds[0].processed_at|datetime_format("MMM Do YY")}}
- Refund date formatted like "03/22/2018": {{ticket.customer.integrations.shopify.orders[0].refunds[0].processed_at|datetime_format("L")}}
Shopify variables
- Customer id:
{{ticket.customer.integrations.shopify.customer.email}} - Customer's address:
{{ticket.customer.integrations.shopify.customer.default_address.address1}},
{{ticket.customer.integrations.shopify.customer.default_address.address2}},
{{ticket.customer.integrations.shopify.customer.default_address.zip}},
{{ticket.customer.integrations.shopify.customer.default_address.city}},
{{ticket.customer.integrations.shopify.customer.default_address.province}} - Last order id:
{{ticket.customer.integrations.shopify.orders[0].id}} - Tracking url of the last order:
{{ticket.customer.integrations.shopify.orders[0].fulfillments[0].tracking_url}} - Product name:
{{ticket.customer.integrations.shopify.orders[0].line_items[0].name}} - Variant name:
{{ticket.customer.integrations.shopify.orders[0].line_items[0].variant_title}} - Credit card number:
{{ticket.customer.integrations.shopify.orders[0].payment_details.credit_card_number}} - Refund process date:
{{ticket.customer.integrations.shopify.orders[0].refunds[0].processed_at|datetime_format("L")}}
BigCommerce variables
Back-office variables
Back-office variables a bit more harder to use, since each back-office unique. For instance, you can display the ETA
of an order, or the order_count
of a customer.
To use a variable from your back-office in a macro, follow the steps below:
- Go to the HTTP integration's page that you use to fetch back-office data
- On this page, copy the
integration_id
at the end of the url. For instance, if the url ishttps://sfbicycles.gorgias.io/app/integrations/http/9141
, theintegration_id
is 9141 - Now, the path to your integration is
ticket.customer.integrations[9141]
- Head over to a ticket that contains back-office data, and click on the Gear icon
- Now, follow the data structure to find the name of the variables. All variables have this form:
{{ticket.customer.integrations[9141].data[0].delivery_cost}

That's it. This is probably one of the most complex parts of Gorgias.
HTTP actions
HTTP actions can be performed with macros. If you need any assistance adding HTTP actions, ping us at support@gorgias.io.
Shopify actions
HTTP actions can be used to trigger specific actions in Shopify that are not included by default in Gorgias.
Send an account invite for the customer
Title: Send an account invite for the customer
POST: https://your-store.myshopify.com/admin/customers/{{ticket.customer.customer._shopify.customer.email}}/send_invite.json
Headers: Authorization {your-auth-token}
Create a new $10 gift card with a custom code
Shopify Plus allows you to create gift cards for customers. You can use macros to create custom gift card codes in Gorgias, and set the value of the gift card.
As of now, this require manual setup because the Shopify gift card endpoint is not available to apps.
Let's add a gift card action to a macro:
- In the Shopify admin, click on Apps
- At the bottom of the page, click on Manage private apps
- Click Create a new private app
- Name it Gorgias gift cards
- Click on ▼ Review disabled Admin API permissions
- Select Read & Write in the price rule section
- Save
- Copy the API key and password on this website, and add a : between the 2 to get your authorization header
- We're almost there, now head to a ticket in Gorgias
- Click on Manage macros to open the macro menu
- Select the macro you want to edit
- Click Add action and select HTTP Hook
- Put the config below
Title: Create a new $10 gift card with a custom code
POST: https://your-store.myshopify.com/admin/gift_cards.json
Headers: Authorization Basic {copy text from 8b}
Body:
{
"gift_card": {
"note": "Created by Gorgias for customer {{ticket.customer.email}}",
"initial_value": 10,
"template_suffix": "gift_cards.birthday.liquid",
"code": "{{ticket.customer.integrations.shopify.customer.first_name}}{{ticket.id}}20GC"
}
}
LoyaltyLion actions
HTTP actions can be used to trigger specific actions in Loyalty Lion.
To award a given number of points to a customer, create an HTTP hook with the info below:
Title: Award any number of points to a customer
POST
URL: https://api.loyaltylion.com/v2/customers/{{ticket.customer.integrations[xxxxx].customers[0].merchant_id}}/points
Headers:
Authorization Basic {based64 encoded API key}
application/json
Body:
{
"points": 1500
}

Klaviyo actions
If you want to add a customer to a specific Klaviyo list, you can add an HTTP action that will do it for you.
- Go to the Klaviyo you want to subscribe customers to.
- Copy the Subscribe URL. Here is an example: https://manage.kmail-lists.com/subscriptions/subscribe?a=123456789
- In Gorgias, open a ticket, click on Manage Macros, create a macro, click Add action and click HTTP hook
- Fill the hook with the info below:
Title: Add customer to Klaviyo list
POST: url from step 2
Body (application/x-www-form-urlencoded): email {{ticket.customer.email}}

Done!
Now, to add a customer to a Klaviyo list, just use the macro.