Macro Variables and Actions

Updated 1 month ago by Romain Lapeyre

Below is a list of variables that can be inserted into macros to populate them with customer data from third-party apps.

To use variables from another app, ensure that you’ve added it in Integration first.

Gorgias variables

  • Ticket channel: {{}}
  • Ticket subject: {{ticket.subject}}
  • Message body: {{ticket.messages[0].body_text}} (this is only for the initial message in the ticket)
  • Last message text: {{ticket.messages[-1].body_text}}
  • Receiver email: {{}}
  • Ticket id: {{}}
  • Ticket customer id: {{}}
  • Ticket customer email: {{}}
  • Ticket url: https://{{ticket.account.domain}}{{}}/
  • Ticket sender’s email: {{}}
  • Ticket assignee email: {{}}
  • Last message datetime: {{ticket.last_message_datetime}}
  • Text of the first message: {{ticket.first_message.body_text}}
  • Ticket created datetime: {{ticket.created_datetime}}
  • Ticket opened datetime: {{ticket.opened_datetime}}
  • Ticket updated datetime: {{ticket.updated_datetime}}

Date variables

You can format date using the moment.js syntax. See below some examples: 

  • Refund date formatted like "Mar 22nd 18": {{ticket.customer.integrations.shopify.orders[0].refunds[0].processed_at|datetime_format("MMM Do YY")}}
  • Refund date formatted like "03/22/2018": {{ticket.customer.integrations.shopify.orders[0].refunds[0].processed_at|datetime_format("L")}}

Shopify variables

  • Customer id:
  • Customer's address: 
  • Last order id:
  • Tracking url of the last order:
  • Product name: 
  • Variant name:  
  • Credit card number: 
  • Refund process date: 

BigCommerce variables

Complete list of variables

Back-office variables

Back-office variables a bit harder to use, since each back-office unique. For instance, you can display the ETA of an order, or the order_count of a customer. 

To use a variable from your back-office in a macro, follow the steps below: 

  1. Go to the HTTP integration's page that you use to fetch back-office data
  2. On this page, copy the integration_id at the end of the url. For instance, if the url is, the integration_idis 9141
  3. Now, the path to your integration is ticket.customer.integrations["9141"]
  4. Head over to a ticket that contains back-office data, and click on the Gear icon
  5. Now, follow the data structure to find the name of the variables. All variables have this form: {{ticket.customer.integrations["9141"].data[0].delivery_cost}

That's it. This is probably one of the most complex parts of Gorgias. 

HTTP actions

HTTP actions can be performed with macros as well by adding webhooks directly inside a macro.

**Please note, this function is available to all customers but will only be supported for Advanced and Enterprise plan customers. While any plan can set up the integration following the instructions, due to the manual work it requires on our end, if you are on the Basic or Pro plan we will not be able to provide support in setting it up or fixing any issues with it should they arise.

Shopify macro actions

HTTP actions can be used to trigger specific actions in Shopify that are not included by default in Gorgias.

Send an account invite for the customer

Title: Send an account invite for the customer
Headers: Authorization {your-auth-token}

Create a new $10 gift card with a custom code

Shopify Plus allows you to create gift cards for customers. You can use macros to create custom gift card codes in Gorgias, and set the value of the gift card. 

As of now, this require manual setup because the Shopify gift card endpoint is not available to apps. 

Let's add a gift card action to a macro:

  1. In the Shopify admin, click on Apps
  2. At the bottom of the page, click on Manage private apps
  3. Click Create a new private app
  4. Name it Gorgias gift cards
  5. Click on ▼ Review disabled Admin API permissions 
  6. Select Read & Write in the price rule section
  7. Save
  8. Copy the API key and password on this website, and add a between the 2 to get your authorization header

  9. We're almost there, now head to a ticket in Gorgias
  10. Click on Manage macros to open the macro menu
  11. Select the macro you want to edit
  12. Click Add action and select HTTP Hook
  13.  Put the config below
Title: Create a new $10 gift card with a custom code
Headers: Authorization Basic {copy text from 8b}
"gift_card": {
"note": "Created by Gorgias for customer {{}}",
"initial_value": 10,
"template_suffix": "gift_cards.birthday.liquid",
"code": "{{ticket.customer.integrations.shopify.customer.first_name}}{{}}20GC"

Macros that have any kind of action included cannot be used inside the rules. They will not show on the list under the 'apply macro' action once creating a rule.

LoyaltyLion actions

HTTP actions can be used to trigger specific actions in Loyalty Lion.

To award a given number of points to a customer, create an HTTP hook with the info below: 

Title: Award any number of points to a customer
Authorization Basic {based64 encoded API key}
"points": 1500
Make sure to substitute "xxxxx" in the URL with the integration number of your Loyalty Lion integration. It's the last string of numbers that you see in the URL when you are on the Loyalty Lion integration page.

Klaviyo actions

If you want to add a customer to a specific Klaviyo list, you can add an HTTP action that will do it for you. 

  1. Go to the Klaviyo you want to subscribe customers to.
  2. Copy the Subscribe URL. Here is an example:
  3. In Gorgias, open a ticket, click on Manage Macroscreate a macro, click Add action and click HTTP hook
  4. Fill the hook with the info below:
Title: Add customer to Klaviyo list
POST: url from step 2
Body (application/x-www-form-urlencoded): email {{}}


Now, to add a customer to a Klaviyo list, just use the macro. 

Please note that this macro will need to be used manually in order to push customer emails to a certain Klaviyo list. If you only have one list you want to push all customer emails to, you can simply set up an HTTP integration, as outlined here. If, however, you have multiple lists, it would be best to keep using macros.

We also have a brand new feature that lets you auto-snooze tickets using macros! Please have a look at the video tutorial below on how to set this up:

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